So, I saw the new LEGO Movie this weekend with the kids. The movie was fun. Pure, clean, with well... pardon the pun, a well put together screenplay. It meanders and is at times, way over the top with the kid's humor but what are you going to do? It's a kid's movie.
A Franchise Done Right
The corporate story of LEGO is downright inspiring. Pulling itself from near brand-obscurity, LEGO has had one of the most remarkable self-improvement campaigns ever to increase it's marketshare, relevancy and profile. I mean lets face it, LEGO's are mutli-color building blocks of many shapes and sizes. What kid wants that with the likes of a Game-Boy DS, iPad, IPhone, XBOX ONE, PS3, PS4 and host of virtual and online entertainment options?
The answer is all of them. LEGO has re-invented itself, offering build kits for every modern franchise from Star Wars to Harry Potter to The Lord of the Rings. You can build the Justice League's headquarters, a Death Star or the Bat cave.
And Speaking of Awesome...
Some of the most successful (console) gaming titles of 2013 included LEGO Batman 2, The Lord of The Rings and LEGO Marvel Super Heroes (that one I ran the table on that's fancy gamer speak for having played to gain EVERY achievement in the game and unlock every 'world' and character.
Thanks for letting me indulge my gamer side.
So many licensing opportunities, this movie had to be a compliance attorney's nightmare. Batman, Star Wars, DC Comics, Teenage Mutant Ninja Turtles, The NBA just to name a scant few entertainment franchises who make cameo appearances, all showing their little 1.5" high figures with rounded little heads. It's evident that LEGO is now a permanent part of modern pop culture. How did these iconic little colorful building bricks become such an ingrained part of our entertainment tapestry? PR, baby, PR... and stellar strategic planning on behalf of the LEGO brand.
A Pretty Good Little Flick
With an all-star cast of voices, and top notch visual effects (you would not believe how incredible a world made completely of LEGOs can be), but the film is solid. Decent screenplay and terrific-looking visuals, it's a movie built from the ground up (sorry) to be an inspiration for movie-based follow-up releases like toy sets, the LEGO Movie video game (duh) and more kid's paraphernalia than can be counted. Tie-ins that are as shameless as they are brilliant.
LEGO has re-invented itself and is clearly here to say. And of all the things that don't seem to go away fast enough (Honey Boo-Boo, teenage vampire movies and junk food described as "healthy", I'm looking at you)—LEGO is a concept that has withstood the test of time and has proven itself worthy.
Showing posts with label Lego. Show all posts
Showing posts with label Lego. Show all posts
Tuesday, February 11, 2014
Tuesday, June 19, 2012
The Shuffling Dead
In cubicles, supermarkets and post offices across America, the undead walk among us.
I have got to admit, there are few guilty pleasures more satisfying than watching AMC's The Walking Dead. If you haven't seen the show–oh man!–you gotta watch it. Based on the highly graphic and incredibly ground breaking Image Comics series, the story describes how a killer disease covers the world and causes the dead to re-animate into human flesh-devouring monsters that prey on the living. They are brainless, animal-like brutes whose sole motivation is to devour every living thing in their path. They communicate in a mindless, unintelligible series of grunts and snarls. The really scary part about it is the "walkers" (or Zombies) aren't very different from our world's everyday brainless buffoons.
I'll bet you've met a few them already.
There's something going on in American society these days. Something horrifying, something so unspeakably twisted, it defies description. It is the common, widely held belief that many people have that makes them believe they are the only ones in the world. Or on the road. Or in line. Or watching a movie in a theater.
I have got to admit, there are few guilty pleasures more satisfying than watching AMC's The Walking Dead. If you haven't seen the show–oh man!–you gotta watch it. Based on the highly graphic and incredibly ground breaking Image Comics series, the story describes how a killer disease covers the world and causes the dead to re-animate into human flesh-devouring monsters that prey on the living. They are brainless, animal-like brutes whose sole motivation is to devour every living thing in their path. They communicate in a mindless, unintelligible series of grunts and snarls. The really scary part about it is the "walkers" (or Zombies) aren't very different from our world's everyday brainless buffoons.
I'll bet you've met a few them already.
There's something going on in American society these days. Something horrifying, something so unspeakably twisted, it defies description. It is the common, widely held belief that many people have that makes them believe they are the only ones in the world. Or on the road. Or in line. Or watching a movie in a theater.
Just like the book "How to survive a Zombie Apocalypse" (also a fun web site you can visit here), there are things you can do to avoid an unpleasant demise at the hands of these re-animated dopes. In fact, modern living in the early 21st century gives us insight of how to identify the dark and gruesome days to come, should a Zombie uprising occur.
Here are five common Zombies in everyday life we can identify–and defeat!–if we are prepared. Remember, identification is the first key to survival!
1. Mindless Road Fiends (MRF's). You've seen them, these undead ghoulies drive as though they are the first, last and only ones on the road. They see you coming down the road and speed out in front of you–causing you to stand on your breaks, only to reach a blinding top speed of 12 miles an hour right in front of you. As they bumble along in front of you with complete disregard for you and all their fellow drivers.
How to defeat MRF's: The mindless road fiend is both clueless and dangerous. Get away from it as fast as your acceleration will (semi) legally allow! As you blaze past this lumbering loss of life, you can hammer-down on your horn. This will seriously disorient and confuse said brainless drone.
2. Supermarket Line Loafers (SLL's). You have a cart full of groceries, you're already exhausted from the day and the undead people magazine aficionado in front of you is hungrily destroying what few lingering brain cells they have left with an extended review of the latest goings on in US Weekly, Soap Opera Digest or the journalistic monolith known as the National Enquirer. When you ask them to politely move ahead (when the thorough throat clearing and impatient shuffling doesn't work) they turn and give you the soul-melting stare of defiance.
How to defeat an SLL: There are two paths you can take to overcome this adversary. First, scream "Oh my God! Lean Cuisine just went on sale in the Frozen Food isle!" This is the primary source of sustenance for the Line Loafer. Just be sure to avoid the stampede. Your other option is to smack the magazine out it's hands and in the ensuing chaos and groaning, skirt your cart around them. Unorthodox but effective.
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| "Hey is that on sale?" |
3. Chatty Chaos Bringers (CCB's). This is one of the undead all-stars here. Pick your favorite store or to-go food stop. Its busy, you have two items and you just want to go, but the clueless social invalid in line in front of you decides to strike up a riveting conversation about the weather or the soaring price of tomatoes and asks the cashier all kinds of life-altering questions like where does the store get it's paper from for its bags. Time to take action!
How to defeat CCB's: You can short-circuit the worthless brain of this walking terror by simply interjecting non sequiturs into their inane banter. This will result in more moaning and other bodily noises. Don't despair, stay the course. Example: "Did you know that all dog breeds are derived from the canine lupus phyla? This means all dogs are essentially wolves–!" Enjoy the witless grimacing that ensues...
How to defeat CCB's: You can short-circuit the worthless brain of this walking terror by simply interjecting non sequiturs into their inane banter. This will result in more moaning and other bodily noises. Don't despair, stay the course. Example: "Did you know that all dog breeds are derived from the canine lupus phyla? This means all dogs are essentially wolves–!" Enjoy the witless grimacing that ensues...
4. The TV Terror Talker (TTT). Often identified by discussing television shows like "The Real Housefraus of Berwin" or "So you think you can Cha-Cha?", this undead nightmare could infest your own family! Usually waxing idiotic by discussing ANY TV show you happen not to be watching, they can drone on endlessly. Caution! They can chat for hours and suck you in to their endless vortex of mind-numbing reality show prattle. Resist–they are trying to convert you!
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| "For the last time, I HATED LEGO Indiana Jones–!" |
How to defeat Triple T's: The best defense here is to begin brandishing an invisible remote control and in an over-exaggerated motion pretend to point it at them while trying to change the channel–inches from their nose. Soon, silence will be yours once more!
5. Moronic Movie Monster. Perhaps the most deadly of all, this unseemly beast inhabits almost every movie house in the lower 48 states. Often known to discuss the finer points of their domestic lives, favorite recipes and offer play-by-play critiques of the feature film real-time, this brain-dead, life-less husk can ruin even the most timid movie-going experience. Dispatch with extreme prejudice!
How to defeat Triple M's: This is the granddaddy of all modern-day Zombies. You and your fellow movie-goers are best advised to put this creep out it's misery fast. You all must band together to defeat this one as a united force. Crowd around the fiend and stare at them intently and demand that the movie be paused so that the all-important conversation details can be shared by everyone in the entire theater. Since it was necessary to disrupt the film we should all hear of the fascinating turn of events of their child's play date last Saturday.Sometimes, I think we all might be better off if a Zombie infestation broke out to let us thin out the herd. Well I can dream, can't I?
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Monday, February 27, 2012
LEGO Creativity
Those little colorful bricks have built more than toys since 1891
If you never played with Legos as a child, please stop doing whatever you are doing right now–even reading this blog post!—and go to your nearest toy store and buy a basic $40.00 set. This is NOT a request! You have (somehow) missed a critical, viable part of childhood and you need to be saved!
If you never played with Legos as a child, please stop doing whatever you are doing right now–even reading this blog post!—and go to your nearest toy store and buy a basic $40.00 set. This is NOT a request! You have (somehow) missed a critical, viable part of childhood and you need to be saved!
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| Prepare for the Raptor |
LEGOs have become the symbol of imagination and creativity since their invention in 1891. Created by Danish inventor, Ole Kirk Christiansen, the company is named after the toy. LEGO from the Danish phrase leg godt or play well.
No I don't mean the ones that are in preconceived play sets like Harry Potter, Star Wars or Batman. Those to me are marketed to Children with no imagination or adults who need to be reminded of the possibilities of of the toy so they can be persuaded to buy them for their tykes.
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| Tanks for everything |
No this post is dedicated to Imagination. To the hours of fun re-imagining my LEGOs into whatever I could envision–space ships, astronauts, futuristic armies, laser guns. Yeah, yeah these are all weapons and LEGOs are about building
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| Plane & simple |
things–thanks for judging me. Your armchair psychiatry is much appreciated. Now please head down the hall to room 0 where all the closed minded people are playing with dolls and firetrucks. Thanks for coming!
As a father, an advertiser and professional creative, I would have given anything to work on the LEGO toy account. And, since I have NOT done an ad review in a while, this is the perfect opportunity to share some real gems from the world of advertising promoting what is arguably the world's most perfect toy.
1. "The Force is strong with this one…" this campaign shows off simple what if scenarios using colors and positioning for scenarios from the Star Wars movies. Playful and thought provoking, these ads reminds us of a time of fun from "A long time ago…". Fun, they are...
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| "Not as clumsy or as random as a blaster"– indeed |
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| True love knows no species; "Once you go Ewok..." |
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| Han always had to toss Chewie a Bone... |
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| Haha! Force choke this, Anakin–! |
2. You should learn to LEGO. In this series of fiction ad student concepts, adult themes are critically re-imagined with LEGO props. Thought provoking and mindful of the power of creative thinking…
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| LEGO High |
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| LEGO my cleavage |
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| LEGO the trigger |
3. LEGOs do a body good. Nothing shares the versatility of the LEGO toy better than the LEGOs themselves. For me these ads just click (ahem—sorry about that one).
4. The REAL Never-Ending Story. This last series of award-winning LEGO ads tells highly imaginative stories using LEGOs as the foundation to creativity. These are seriously, some of the best ads I have EVER read (the last one really brings them all together).
If only the world could piece together an imperative on building and creativity as inspired by the ads. Just imagine a world where children actually learn to build things and and were entertained by something without buttons. It's easy if you try…
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