Thursday, July 24, 2014

You should love advertising more

Tune in, turn it up and settle down, advertising is here to stay. Admit it, you hate advertising. Ads interrupt TV shows, your jams on the radio, they pop up on your favorite movie, game or news-based web sites. They come up on my smartphone APPs. They’re everywhere! We even have TV shows that are 'brought to us' with ‘limited interruption’ by [insert advertiser’s name here]. I was always intrigued about how ice cream, butter, diapers or a movie could ‘bring me’ anything. They’re not alive. Recently, one of my teen sons had asked me, “why do we have to sit though these dumb ads, Dad?” I told him "we just have to, son." 

Like movies? You better like product placements, then. Every time you see a Mac, a Starbucks or a BMW, you better know those companies paid a hefty price to appear in those cameos. And if they mention the product by name? Cha-ching! Makes you want to say ‘no more ads ever!’ right?

Slow your flow. Advertising is the sole reason any of these entertaining mediums even exist. 

Radio by advertising to sell products. Music and weekly serials (episodes to you youngins’) kept audiences captivated with entertaining stories, and soap operas (the term derives from soap companies sponsoring weekly radio and tv shows). Then delivering their buy-my-product message. 

Like watching TV? Same thing. Networks created TV shows that would attract viewership and then go tell advertisers how many people would see the show and sell ad space between rehearsals (or ‘acts’) of the show. 

Websites aren’t free. You can visit, pay for them and stay on them as ing as you like but the cost of server and domain name maintenance, paying people to create images, programing and written content is an expense. Thats where ad dollars swoop in, once again and save the day. 

Magazines, newspapers, comic books even your mailbox is full of advertising. You don’t need me to tell you, Its sad when the thing that created our entertainment is so completely hated by us. But know this, if advertising disappeared tomorrow, so would magazines, newspapers, the internet, television, radio, even the technology that runs your cars, phones and cameras. Everything would grind to a halt or cease to exist.

So watching that damn CGI lizard try and sell me insurance or watching hip kids dance to promote a soft drink, bubble gum or a smartphone is annoying. But let’s face facts; we’re all consumers on one level or another.

Sure, advertising can be intrusive, but considering the alternative, I guess I better those whacky Mentos kids sell me on a fruity new flavor. 

After all, Mad Men is about to start and we all must make sacrifices. 

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